Unboxing the Ultimate Capsule Wardrobe Item with Jaeger

Style Theory: There is such an exciting rush when something you have bought online arrives, something special you have spent your well earned cash on and it is even better when that item arrives beautifully gift wrapped. Some brands, like Jaeger, have got this down to fine art, a thoughtfully wrapped item in chic packaging is the ultimate luxury and feels that little bit extra special...

Jaeger recently launched their Spring Summer 17 knitwear collection alongside some new, chic packaging, a luxury match made in heaven. As expected from a stylish, heritage brand like Jaeger the packaging is cool and sophisticated, knitwear comes wrapped in layers of tissue paper encased in a sunshine yellow and grey box, understated and elegant. It was such a joy to unbox, that quiet two minutes you have to yourself in a manic day when you can savour opening the box and seeing your new purchase...bliss....like the time out in the old Cadbury Caramel Bunny adverts, grab yourself a cuppa and 'take it easy' unboxing your new capsule wardrobe piece..

This wool cashmere sweater, is my idea of jumper perfection. A laidback, slightly oversized cut in a mid grey marl made of the softest wool with a dash of cashmere to make it a must have in a capsule wardrobe. It a real investment piece, so easy to wear it falls in with every item in my wardrobe, from jeans to party skirts to trousers, I guarantee once you put it on it is hard to take off.

This is my ideal outfit, it is elegant and grown up without looking too old and is so so comfortable, add a pair of trainers and I would wear this every day if I could. Jaeger's new knitwear collection is all about carefree style and I am all about that, with a hint of gold, glitter and pink of course, well, I wouldn't be dressed like me if not!

Grey Wool Cashmere Sweater - Jaeger £125

Scarf - Cos £49

Wool Cashmere Boyfriend Coat - Jaeger £350

J Brand Selena Jeans - The Outnet £105

Belt - Gucci 

Shoes - Gucci 

Necklace - Chambers and Beau

Photos by Victoria Metaxas 

Here are a few a my favourite pieces from the Jaeger knitwear range.....camels to pinks and grey everyday classics with a design edge.....

Wool Curved Hem Sweater £150

Wool V Neck Slouchy Sweater £142

Wool Cashmere V Neck Sweater £142

Wool Cape Back Sweater £150

Cut Open Sleeve Detail Sweater £150

All these pieces of knitwear are chic twists on classic cuts that would seamlessly slot into any wardrobe and last season after season.

So, I will be wearing my grey jumper today (again)! What are your favourite pieces of knitwear, what items do you reach for again and again? As always I would love to hear your thoughts and comments, until next time Fran xxx

The Dream Camel Coat from Jaeger

Style Theory: I have wanted a camel coat for years, in fact, since my first 'proper' job in PR at 22. I did buy one from a market, it was £20 and to be honest, it looked like it was worth a lot less. I have pinned hundreds of photos of camel coat looks on Pinterest and tried so many on but they have always been not quite right. That was until I tried this Jaeger one on in their new Marylebone store.

Coat - Jaeger Wool Cashmere Boyfriend Coat £350

Top - Jaeger Laboratory double Faced Knit Top £125

Trousers - Jeager Flannel Pocket Trousers £110

Shoes - Gucci

Bag - Furla

It is the most beautiful wool cashmere mix, it is a true investment piece but will last you year after year and the fabric and the cut are exceptional. It is simple and and completely in proportion - I cant do oversized or big collars as I am too small so this coat works perfectly for me. I teamed it with autumnal colours, a gorgeous deep red wool top from Jaeger's edge Laboratory range and the coolest, most comfy flannel trousers from Jaeger's range, keeping the look completely classic but knowing that all the different elements of the outfit would look good dressed down.

I love the idea of the camel coat with dark red New Balance trainers, the trousers with a slouchy knit and my Stan Smiths and the dark red wool top with boyfriend jeans and heels. Each part of the outfit a stand out piece and all items that will work hard for me in my wardrobe.

If you are in the Marylebone High Street area or even if you are shopping on Oxford Street and don't normally venture Marylebone way it really worth making the 8 minute walk (from Selfridges) up to Marylebone and checking out the gorgeous boutiques and the new Jaeger store. There so many fab cafes too and it just less manic than Oxford Street, more a relaxing amble than being pushed along with the crowds.

Jaeger Store 12 Marylebone High St, W1U 4NR

All Photos by Victoria Metaxas

There were so many pieces in the store that caught my eye, from buttery soft leather gloves to a cool pinstripe top and trouser look to the most wonderful teddy fur coat. My Nana who always dressed in the most glamorous way always wore Jaeger camel coat and it makes me feel nostalgic  and happy (she was an extra special warm fabulous lady) that now I have one too......

Have you invested in a winter coat? What style /colour has caught your eye recently? Have you popped into a Jaeger recently, it is really worth a little nosey around...

As always thank you so much for reading, until the next time Fran xxx

*This post was written in collaboration with Jaeger, all opinions and styling are my own and I just adore the coat more than words can say!