Showing posts with label #rebrand. Show all posts
Showing posts with label #rebrand. Show all posts

Wednesday, March 9, 2016

THE FASHION LIFT - OFF







Welcome to 'The Fashion Lift', my new blog name, I really hope you like it?! I have wanted to rebrand my blog for a while and feel now is the right time. Although I do love Schoolrunstyle, I feel The Fashion Lift reflects what I am trying to do when writing my blog. My aim has always been to give my looks, and hopefully yours, a little lift by finding key items, whether they are on-trend or core basics that will give my everyday outfits a 'lift' or fashion twist. I love a splash of colour and am not scared to wear brights, delve into trends and clash prints but I always try to balance these looks out with a dress down element. 

Many people who read Schoolrunstyle commented that they are not in the schoolrun phase of life or that their kids are now older so I really wanted the name to be reflect the thinking behind my blog, that fashion is applicable to everyone, at any age, any time, it is just about balance, you can lift any outfit with key 'on trend' items and these are the items along with some fab wardrobe basics that I have fun finding.

I still do the schoolrun almost every day, somedays I make an effort, lots of days I do not but I like to think my clothes edit means that when I am in a massive rush and literally picking up clothes from my floor (I am seriously messy) then those clothes are ok and can be mixed and matched with ease.

As you can see in the photos above, my looks starting from most recent to one of my very first at the bottom all follow a formula, comfort first (I hate being overdressed), denim, a pop of colour and more often than not flats or trainers. This is my fashion maths, I love finding new key items to lift these looks, make them look a little different, current but not too young. I know it sounds a little silly but clothes (along with other things obvs) make me happy, I get such a buzz from finding a new, beautiful top or outfit. I adore looking ahead at the catwalk shows deciphering which trends will be relevant to me and which won't be, fashion is such a passion of mine and I am so glad to have the opportunity to write about it. Thank you to YOU for all your continued support, thank you for reading my blog, for your comments, for your likes and comments on Instagram, Facebook and Twitter. It really, really makes it all worthwhile and believe me, I appreciate it all so so much. 

So there it is, I so so hope you like it, I would love to hear what you think?? Good, bad or indifferent. The blog content will be the same as on Schoolrunstyle, lots more keys season buys and ideas how to style up outfits. I am aiming to blog three times a week and will continue posting every day on Instagram (although sometimes I give myself Sundays off, mainly for my husband's sanity!)



As always I would love, love to hear your thoughts and comments, until next time with lots of fab new Spring coats, Fran xx